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GRUPO 9
O R I E N T A T I O N S
This page presents the strategic guidelines that guide the development of the advertising campaign.
Strategic guidelines
The resonance strategy will be the most appropriate to adapt to Eudres' case.
Since the goal of Eudres in this campaign is not only based on its features but also on the image it conveys as a project. Therefore, Eudres should focus on the image it portrays to the public regarding the project, considering how they normally behave, and developing positive images associated with the project based on the public reaction.
Promise
Eudres offers professional experience that can be applied to participants' future careers internationally.
Support or proof
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Limitations or other observations
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Campaign Tone
Enthusiastic, informal tone, that brings Eudres closer to its target audience.