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GRUPO 9
Marketing Decisions
Informative campaign about what an I Living Lab is.
Marketing goals
-
aumentar o número de inscrições
Target description
- Students
- Proactive individuals
- Belonging to the alliance Eudres;
- Ready to interact with other nationalities
- An open mindset
Advertising Goals
- Make the project "I Living Labs" known
- Increase its visibility
General guidelines for the campaign
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