Contextualization

This page presents the aspects that guide the development of the advertising campaign.

PROBLEM

Increase the number of participants in the "I Living Labs" activitie

EUDRES Values

Diverse communities
International orientation
Responsible research, sustainable innovation and progressive education
Creative, curious and inspired co-ideation
Team-oriented collaboration

Brand Personality

Inclusive
Proactive
Authentic
Communicative
Innovative
International

Positioning

Advertising Goals

Benefit: focus on the results that customers will have when using a particular product or service.

Applying this to the case, EUDRES has been doing a great job focusing on the creation and application of solutions, as well as the coexistence between different cultures, working at an international level. That being said, those who join this alliance and its activities are consuming the benefit and experience that EUDRES provides.

Make the project "I Living Labs" known
Increase its visibility

Target

The target audience to reach will be students from the EUDRES community, belonging to any of the universities in the alliance, aged between 18-25 years. Their psychographic profile should have characteristics such as dynamism, positivity, concern for others, proactivity, and seeking to solve problems presented to them in an innovative way. This target audience should be receptive to the "I Living Labs" project.